THE journey SO FAR…
Using nearly a decade of international public relations, reputation management and corporate communications experience, I work with unique startups and market-leading businesses across the financial services spectrum to develop brand strategy; secure positive media coverage; create content; and execute digital marketing campaigns that generate bottom-line impact.
Notable industry sectors and clients that I have supported include asset management (Goldman Sachs/Capital One); enterprise technology (Bloomberg/Ayasdi); insurance (Travelers/Prudential); private equity (Fertitta Capital/MovieCoin); and regulatory compliance (IBM/Promontory).
Outside of Prosek, I was previously the marketing and PR manager for KASAI Elite Grappling Championships where I used a passionate knowledge branding and the sport of MMA to engage consumers, secure sponsorships and develop credibility among key stakeholders. I am also a former copywriter for the Ultimate Fighting Championship where I helped grow the organization’s digital subscription service – UFC Fight Pass. This ‘bucket-list’ venture would come full-circle when I later had the opportunity to work with the CEO's new private equity firm, Fertitta Capital.
Before moving to the US from the UK in 2014, I was a marketing consultant and writer for consumer technology firms, healthcare practices and higher-education organizations. I also worked in the real estate and government policy practice of Good Relations Group (Chime Communications plc.), and interned on the The Associated Press’ international sports desk.
My higher education includes graduating from the University of Nottingham with a B.A. in English Language and American Studies, as well as one year studying abroad at the College of William & Mary.