Member of 6th largest independent agency in the US and 3rd largest in financial services. (O’Dwyers)
Leading accounts as main contact and strategist, counselling blue-chip, mid-size and start-up businesses on corporate communications, reputation management and audience engagement, while ensuring profitability.
Working closely with Prosek’s partners, client CEOs, and marketing/sales/product teams to create press releases, bylines, Q&As, pitch decks, biographies, award nominations, speeches, whitepapers and company narratives. Regularly reporting ROI to clients and their broader company objectives.
Servicing clients across asset management; banking; cybersecurity; FinTech; healthcare; insurance; legal; and private equity industries. Notables include: ACI Worldwide, Agio, Bloomberg, Capital One, Fertitta Capital, Huron, IBM, MovieCoin, Prudential and Travelers.
Direct experience working in crisis situations, pitching for new business, managing international teams; interviewing candidates, providing constructive feedback and mentoring junior employees.
Leveraging the news cycle to earn top-tier and trade media coverage. Placements secured with Associated Press, Bloomberg, CNBC, Fortune, Forbes, International Business Times, MarketWatch, New York Times, Reuters, TechCrunch, Wall Street Journal, and more.
Co-led company-wide professional development program, working with senior executives to present monthly seminars for staff on areas of expertise including PR best practices, bankruptcy, blockchain, financial regulation, M&A transactions, public offerings and more.
Head of PR & Marketing
KASAI Elite Grappling Championships
Led KASAI’s brand strategy and external communications, managing company announcements, media relations, social media platforms, sponsorship pitches and company media kit.
Managed KASAI social media platforms, creating and curating content for target audiences. Earned 25,000 organic Instagram followers in 12 months, and reporting growth metrics to CEO.
Created paid social media ad campaigns for Facebook, Instagram, Twitter and Google, promoting company events, triggering purchase decisions and fostering loyalty. Reporting ROI to COO and staying in-budget.
Produced KASAI’s brand style guide and media kit, crafting key messages and preparing spokespeople for interviews. Fostered relationships with media, sponsors, active competitors and industry influencers.
Ultimate Fighting Championship
Produced marketing copy, event previews and customer service messaging for UFC FIGHT PASS, the UFC’s on-demand streaming service available via Apple TV, iPhone, Xbox, Roku & Chromecast (900,000 subscribers).
Leveraged passionate understanding of mixed martial arts, the UFC brand, its 25-year history and target audiences to engage consumers and communicate the value propositions of UFC FIGHT PASS.
Aidan O’Connor Communications
Launched sole proprietorship to provide public relations, copywriting, social media management and event planning consulting to start-up incubators, non-profit organizations and global corporations.
Managed a portfolio of seven clients over four years that spanned automotives, capital-raising, cosmetics, healthcare, marketing and sport. Secured 100 percent client retention.
Designed promotional plans for conventions, national contests and book launches to drive participation, also prepared speeches, infographics, newsletters, PSAs, op-eds and customer case studies.
Created content for healthcare, tourism and natural conservation businesses, including SEO-friendly website copy, thought leadership columns and commercial scripts.
Audited clients’ public profiles for consistency of brand guidelines; comparing best practices with competitors and making recommendations to create and convert on more customer leads via company digital channels.
PR Consultant and
Social Media Manager
Good Relations Property
Developed media pitches, feature articles, customer case studies and press packs for clients in London’s residential and commercial real estate sectors, including Berkeley Group, Redrow Homes and St. James.
Secured client placements across BBC News, City AM, The Evening Standard, The Telegraph and The Times.
Managed company website and social media channels, ghost-writing market commentary; curating news stories and submitting award entries to increase visibility and attract new leads in the European real estate industry.
Made crisis response plans for hypothetical liquidation, misconduct and on-site accident scenarios.
Pitched for new business, using SWOT analysis and market research to deliver successful presentations.
Voluntarily created a new-hire induction package and website management manual to assist new employees.
Fusion Marketing Services
Designed and executed marketing campaigns to raise brand awareness, online traffic and media coverage for accounting, education, engineering and non-profit sector clientele.
Created client blogs, whitepapers, eBooks, and copy for social media and company websites. Using Signal, Sysomos and Trendkite to improve engagement and report KPI metrics to managing director.
The MMA Corner
Interviewed talent; promoters; and trainers to write feature stories, preview events and report results.
Fostered network of industry contacts including promoters, sponsors and active competitors.
Toured ten U.S. colleges during international study program as representative of The University of Nottingham, counselling more than 300 students on the personal and professional merits of studying at UoN.
International Student Ambassador
University of Nottingham
Intern News Writer
The Associated Press
Wrote articles on football, cricket and boxing for the international sports desk, including match previews, player transfers and interview recaps. Content picked up by Sky Sports, USA Today and more.