Member of 5th largest independent PR agency worldwide, 3rd largest in financial services. (O’Dwyers)
Managing 5+ accounts with combined $780k annual retainer, acting as lead contact and strategist while supervising 3-5 colleagues per team. Counselling blue-chip, mid-size and start-up businesses on company messaging, reputation management and audience engagement, while ensuring profitability and ROI to clients.
Collaborating with c-suite executives and marketing / sales / product teams to execute long-term corporate communications programs, creating collateral assets including corporate narratives, press releases, bylines, Q&As, pitch decks, biographies, award nominations, speeches, whitepapers and economic proposals.
Working with clients in asset management; banking; cybersecurity; FinTech; healthcare; insurance; legal; private equity and wealth management. Notables include: ACI Worldwide, Agio, Bloomberg, Capital One, Fertitta Capital, Huron, IBM, MovieCoin, Prudential and Travelers.
Direct experience working on-deadline, in crisis situations, managing international teams, negotiating retainer increases, interviewing candidates and providing constructive feedback.
Conducting media relations on behalf of clients, placing stories; market commentary; and thought leadership content with likes of AP, Bloomberg, CNBC, Fortune, Forbes, MarketWatch, Reuters, TechCrunch and WSJ.
Mentoring junior staff via account leadership, line management, coordinating seminars and organizing 1:1 tutorials on PR best practices and client industry topics.
Selling and providing additional service offerings including social amplification, content creation, website design and media training; securing additional revenue for the firm.
Presenting new business pitches, promoting the agency’s strengths and sharing audits of prospective clients.
Developing a niche at the firm as expert on blockchain and digital asset subject matter/press strategy.
Head of PR & Marketing
KASAI Elite Grappling Championships
Led KASAI’s brand strategy and external communications, defining target parameters; driving media relations; issuing company announcements; designing sponsorship pitches and updating the company media kit.
Managed KASAI’s social media platforms, creating/curating engaging content and providing real-time coverage at live events. Earned 25,000 organic Instagram followers in 12 months and negotiated influencer partnerships.
Launched paid social media ad campaigns for Facebook, Instagram, Twitter and Google, promoting company events to trigger purchase decisions and foster loyalty. Increased ROI on budget spend using A/B testing.
Produced KASAI’s brand style guide and media kit, crafting key messages and preparing spokespeople for interviews. Fostered relationships with media, sponsors, active competitors and industry icons.
Ultimate Fighting Championship
Produced marketing copy, event previews and customer service messaging for UFC FIGHT PASS, the UFC’s on-demand streaming service on Apple TV, iPhone, Xbox, Roku & Chromecast (900,000 subscribers).
Applied storytelling and passionate understanding of mixed martial arts, the UFC brand and its 25-year history to engage consumers and communicate UFC FIGHT PASS’ main value propositions.
Aidan O’Connor Communications
Launched sole proprietorship to provide public relations, copywriting and social media management consulting to start-ups, non-profits and global corporations spanning capital-raising, healthcare and real estate.
Planned and executed a non-deal roadshow for a small-cap company with a mix of institutional and family office investors. Continuing to market this client via presentation design and analyst introductions.
Designed promotional plans for conventions, national contests and book launches to drive participation, also prepared speeches, infographics, newsletters, PSAs, op-eds and customer case studies.
Created content for healthcare, tourism and natural conservation businesses, including SEO website copy, CEO letters for annual reports, commercial scripts, investor presentations and Q&A documents.
Audited clients’ public profiles to report on consistency of brand guidelines, compare strengths and weaknesses with competitors and provide recommendations for lead conversion on company digital channels.
PR Consultant and
Social Media Manager
Good Relations Property
Developed media pitches, feature articles, customer case studies and press packs for clients in London’s residential and commercial real estate sectors, including Berkeley Group, Redrow Homes and St. James.
Secured client placements across BBC News, City AM, The Evening Standard, The Telegraph and The Times.
Launched company website and social media channels, ghost-writing market commentary; curating news stories and submitting award entries to increase visibility and attract new leads in the European real estate industry.
Drafted crisis response plans for hypothetical liquidation, CEO misconduct and on-site accident scenarios.
Assembled new-hire induction package and website management guide to assist onboarding of new employees.
Fusion Marketing Services
Designed marketing campaigns to raise brand awareness, online traffic and media coverage for accounting, higher education, engineering, health and non-profit sector companies.
Created client blogs, whitepapers, eBooks, and copy for social media and company websites. Used Signal, Sysomos and Trendkite to refine engagement tactics and report KPIs to managing director.
The MMA Corner
Interviewed talent, promoters and trainers to write features, preview events and report results on-deadline.
Managed network of industry contacts including promoters, sponsors and active competitors.
Toured ten U.S. colleges during international study program as representative of The University of Nottingham, counselling more than 300 students on the personal and professional merits of studying at UoN.
International Student Ambassador
University of Nottingham
Intern News Writer
The Associated Press
Created articles on football, cricket and boxing for the international sports desk, including match previews, player transfers and interview recaps. Content picked up by Sky Sports, USA Today and more.